The largest transfer of wealth in history is no longer theoretical—it’s unfolding in real time. Research consistently shows that families reassess advisory relationships during major life transitions.
For most advisors, these moments feel defensive—focused on protecting relationships and minimizing loss.
Elite advisors experience them differently.
They recognize transitions as entry points—moments when families are actively seeking leadership, clarity, and perspective beyond traditional planning. This is where new HNW relationships are formed.
These moments most often show up as business exits, inheritance, divorce/widowhood, and retirement—when families decide who they truly trust to guide them.
The capability that separates these advisors is Transitional Intelligence™ (TQ): the ability to guide clients through identity-level change in a way that naturally expands trust, relevance, and opportunity.