It’s not your fault. As advisors, we were taught plenty of technical skills but never how to focus on the opportunities that align with the difference we want to make in the world. We weren’t shown how to go out and win.
The good news is, it’s easier than you think.
The key, you see, is distinction. By discovering first who you fundamentally are in this business—your true identity—you realize very quickly whom you’re meant to serve. This enables you to create a unique message that resonates deeply with those in the niche of your choosing.
And when you serve that target community better than anyone else ever could, you rise to preeminence in it and win more business, gain more assets under management and move rapidly upmarket.