We believe you deserve to become the preeminent advisor or firm in your market.

With the explosion of corporate and private wealth in recent years, there’s never been a better time to establish yourself in the market you wish to serve
When you are the preeminent advisor or firm in your market you have surpassed all others and you stand out before anyone else.

We will help you Uncover, Unlock, and Unleash your and your team's potential through leadership and language. You will also do it faster and with less effort than you ever thought possible.
Set free the single most powerful tool you have as a financial advisor to grow your business and build your legacy.
Join us for a 1-day live online event!
June 2, 2022
8:00 a.m. PT - 3:00 p.m. PT
11:00 a.m. ET - 6:00 p.m. ET

The definition of preeminent surpassing all others; very distinguished in some way.

Interestingly, the word preeminent comes from the Latin praeeminent- ‘towering above, excelling’, from the verb praeeminere, from prae ‘before’ + eminere ‘stand out’.

Far too often, we see advisors working twice as hard as they need to, only to make half the income they should. Buried in a sea of advisors who all sound the same, they want to be distinct—but don’t know how.
If you’ve ever felt like this, you’re in the right place—because starting today, everything changes.
What you’re about to learn will take your practice ahead by years. You’ll easily go from being a best-kept secret to becoming the most sought-after advisor in any community of your choosing—fast.

It’s not about working harder. Rather, it’s about following the proven framework we’re going to show you, step by step.
In less than an eight-hour workday, you’ll discover how to:
  • Win more of your dream clients (by attracting—not chasing)
  • Go from being a hidden talent to the go-to advisor—preeminent in every way
  • Become the No. 1 advisor or firm in your market
You’ll also receive:
  • Our proprietary framework assessment tool and the chance to score yourself in nine key areas
  • An in-depth companion workbook that will cover everything you’re going to learn
  • Elite coaching from two of the industry’s top performers who live and breathe these methods
  • ​... and so much more
Once you achieve preeminence—and you
will—the income and impact you were meant to make will finally be yours.
Give us one day and save yourself from years of doing what doesn’t work. Instead, we’ll show you what does. All you have to do is implement.

Your amazing life of success and significance is much closer than you think. We look forward to helping you achieve the preeminence you deserve.


Helping financial advisors grow their business by sharing their most powerful story and message is what we do. Inspiring them to transform their business into their legacy is who we are.
“I have been a Financial Advisor for about 25 years. When people asked me what I did for a living… I always disliked saying, ‘I am a financial advisor’ or ‘I manage money’ or ‘I work with money.’ So after listening to Chris at one of my meetings speak about developing your own personal story which comes from your heart as well as your mind, I decided to go to Gilbert AZ for a session with him. Well after 25 years I finally have the right story for ‘What do you do?’ It is all about who you are as a person. My values are now my message. I am now re-designing all of my messaging content. To say the least it feels great! If your story/message is important to you… I would highly recommend you go through The Campfire Effect. I feel like some magic occurred during my time with The Campfire Effect. Again, my advice… don’t delay, you won’t be sorry.”

Mark Aho, Financial Advisor MBA, CFP®, CIMA®
“The Campfire Effect allowed myself and our firm to uncover and articulate the through line of my life and message which is FREEDOM and living NOW. This is our greatest differentiating factor and I believe we now have the story and messaging that captures what we do in a way that is as powerful as what we actually do. It allows us to stand out and differentiate ourselves in a very commoditized, crowded industry. Also, it allowed everyone on my team to see how their life and story is connected to what we stand for as a firm.”

Scott Ford, Managing Director, Partner & Wealth Advisor at Carson Wealth Management
“Prior to going through The Campfire Effect, I was not sharing the story of who I was or why I had such a passion for being an advisor. Also, I knew who I truly felt called to serve as clients but was nervous to fully commit and declare that to the world. The process not only helped me uncover my authentic story but also gave me the courage to share it with the clients I feel most called to work with. It has completely changed the dynamic of my conversations with prospective clients. AND I was able to bring on the two largest clients in the history of my firm in one month! Most importantly, this process, for the first time, I connected all the dots on my journey, I fully accepted and made a deep connection with who I truly am. I am inspiring, impactful and unstoppable!”

Lan J. Shaw, CFP®, CEPA®, Financial Planner
“Just wanted to reach out about our experience with your program. Thought it would be how to craft your story but it turned out to be so much more. You helped us find our WORD as the throughline of ALL our messaging and everything that goes with it. We now begin and end all conversations/talks with these key phrases which has helped differentiate us from the competition. (I can attest a new $5M relationship to just the wording you helped us create). We now also have a storytelling tour that the team delivers prior to meeting with any of the advisors and if they weren’t pre-sold when they came in that really sets the stage for the conversion. All I can say is AMAZING.”

Bryan Sweet, Founder & CEO of Wealth Advisor, RJFS
When we took Casey through our program, he uncovered THE message he was called to share—that deeper, personal truth we help all of our clients uncover. And as he began sharing his new story and message at his seminars, he began booking his highest scheduling rates he’d ever had.
Howard Bailey Financial

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